Support goes global: Localization for customer service teams is a major part of Intercom's goal to make internet business personal. The process involves tailoring products to fit local cultures and languages, allowing users across the world to get the same great experience within the product. With more than 25,000 businesses using Intercom to serve customers in over 130 countries, the platform hosts millions of conversations in countless languages. To support this, Intercom is continuously improving its language offerings through a step-by-step process, adding new languages such as French, German, Spanish and Portuguese across various functions. This enables customers to offer personalized services, localize their Help Center with just a few clicks, and configure it to support multiple languages. By doing so, Intercom aims to help businesses attract talent, increase conversion rates, and boost employee retention by enabling support teams to work in the language they're most comfortable with.