Why customer engagement is the key to business growth in 2023 and beyond

Digital transformation is accelerating due to the COVID-19 pandemic, with businesses facing pressure to become digital. Consumers are increasingly expecting exceptional, personalized experiences, and companies must deliver on these expectations or risk losing business. The lines between sales, marketing, product, and support are blurring, requiring a more customer-centric approach where every team works together seamlessly. To succeed, businesses need an integrated tech stack that enables seamless engagement across multiple touchpoints and customer journeys, using automation to provide personalized experiences at scale. By adopting this approach, companies can drive better employee and customer experiences, leading to reduced churn, increased expansion, and improved retention.