A customer acquisition strategy is crucial for businesses to survive and thrive. It involves creating a set plan to generate demand, spend resources on efforts, and convert visitors into paying customers. Customer acquisition is the process of bringing in new customers through various activities such as paid and organic marketing strategies. Paid strategies include methods like PPC ads, display ads, affiliate marketing, referrals, promoted social media, and others, which involve investing money to attract potential customers. Organic strategies, on the other hand, cost nothing but require time and effort, including content marketing, search engine optimization, email marketing, social media marketing, and events. To determine the effectiveness of a customer acquisition strategy, businesses need to calculate their customer acquisition cost (CAC) and optimize investments accordingly. With the right strategy in place, businesses can acquire more customers with cost-effective marketing strategies, ultimately driving long-term business growth.