The text discusses the importance of creating help center content that not only provides useful information but also makes customers feel good. It highlights seven strategies to create effective help articles, including defining how they help users, experiencing their struggles, creating an "aha" moment, helping users visualize success, showing as well as telling, optimizing for search, and making them easy to scan. The article emphasizes the importance of empathy and understanding in writing helpful content that resonates with customers and inspires learning. By incorporating these strategies, businesses can create help center content that sets their customers up for success and motivates them to achieve it.