Support tickets alone are insufficient for providing a truly personal experience, as they lack the conversational nature of human interaction. Businesses must strive to create a more personalized approach by being friendly and natural in their tone, explaining things in multiple ways, and using emojis to communicate. This involves actively listening to customers, apologizing when issues arise, and proactively addressing potential problems. Additionally, businesses should be knowledgeable about their product, never assume anything, and think like the customer to deliver a more effective support experience. By adopting these best practices, businesses can move beyond traditional ticket-based support systems and provide a more engaging and human-like interaction with their customers.