Customers expect a personal experience, with 80% of consumers more likely to do business with a company that offers a personal experience. Technological limitations no longer force businesses to choose between staying personal and being efficient, as messengers provide scalable conversational experiences. Business messengers enable companies to create a conversational customer experience that stays personal and efficient even as they grow. They use self-service, bots, and automation to answer customers' common questions and provide support when the team is busy or out of the office. Conversational relationships go beyond just support, influencing every touchpoint in the customer journey from acquisition to onboarding and support. Companies need a Customer Communications Platform like Intercom's Messenger to deliver personalized messenger-based experiences at every stage of the customer journey.