In July, Intercom released several key features to help businesses improve customer engagement and retention. The company's research from Harvard Business Review Analytic Service found that customer engagement is crucial for loyalty and retention. To achieve this, Intercom has introduced new features such as the ability to embed surveys in emails, live preview functions, dynamic content, custom bot linking, granular subscription management, and updated sender address settings. These updates aim to increase response rates, efficiency, and personalization, making it easier for businesses to connect with their customers on a more targeted and personalized level.