The curse of knowledge refers to the tendency for experts in a particular field to assume that their audience has a similar level of knowledge or understanding. This can lead to writing that is inaccessible or unclear to non-experts, causing them to feel like they don't know what they're talking about. To reverse this curse, writers should assume their readers know less than they do, get a second opinion from others, use analogies to explain complex concepts, and take time to gain distance from their first draft by printing it out or reading it aloud. By doing so, writers can communicate effectively with their audience without hiding behind technical jargon or assuming too much knowledge.