At Intercom, we've spent years learning the benefits and challenges of making it easy for website visitors to chat with us. We know that live chat can be a valuable tool for converting customers, but we also understand that it can be challenging to have meaningful conversations with potential buyers. To help you make the most of live chat, Intercom is launching the Live Chat for Sales Starter Kit, which provides best practice advice and sample messages to help you create a proactive messaging strategy. By using Visitor Auto Messages (VAMs), you can reach out to targeted segments of your website traffic with relevant messages, filtering out low-quality leads and increasing the chances of converting visitors into customers. With this kit, you'll be able to quickly implement a proactive messaging strategy that can take minutes to set up, regardless of which live chat product you use.