The article announces the launch of Product Tours by Intercom, a new way to create powerful, personalized user onboarding experiences. The product aims to help businesses ensure their customers see value quickly, thereby improving retention and reducing the risk of low retention rates being "poisonous" to subscription-based businesses. Product Tours are designed to be interactive, engaging, and relevant, putting users in control and making them compelling. They can be personalized with video, targeted at specific user segments, and integrated into multi-channel campaigns with Messages. The Intercom platform gives tours superpowers, including Resolution Bot, which can walk users through tours and insert tours into conversations. The product is now available for free, allowing existing customers to test-drive a tour inside the product or new customers to test-drive a tour on the marketing landing page.