Switch is Intercom's solution for businesses looking to scale personalized support. It allows companies to move inbound call volume to messaging without changing phone providers, making it easy and cost-efficient to introduce messaging to their current support offering. Switch prioritizes personalization, recognizes customers' phone numbers, and tailors the flow based on user profiles. It offers benefits such as faster resolution times, lower cost-per-contact, personalized experiences, self-help options, automated answers, and triaging. By switching to messaging, businesses can reduce wait times, free up support teams' bandwidth, and reduce costs, while also scaling their customer support offering and improving customer satisfaction.