The refreshed guide "The Customer Retention Starter Kit" aims to help businesses engage and retain more customers in the modern age, providing ongoing value that's worth sticking around for. Modern customers have high expectations for immediate value, convenient communications, personalized interactions, and proactive engagement. The guide will show how to create targeted customer retention messaging campaigns that turn struggling signups into churn-resistant power users. It provides key insights into creating effective, personalized retention campaigns, best practices, impactful messages, measuring success, and getting started with the campaign. Customer retention is critical for long-term business success, and businesses need to optimize their customer experience to build long-lasting relationships with customers.