Design is becoming increasingly important for startups to differentiate themselves in competitive markets. A good design concept can make or break a product's success, and it's essential for startups to prioritize design from the outset. While Minimum Viable Products (MVPs) are often advised to speed up development, rushing through the design phase can lead to subpar products that fail to meet user expectations. Designers play a crucial role in solving complex problems, but stylists may not be able to deliver the same level of quality and depth. To build a successful product, startups need to invest in design culture and hire experienced designers who can bring expertise and problem-solving skills to the table. It's also essential for leaders to value their employees' work and trust them to do their job, rather than trying to control every aspect of the design process.