The Intercom integration with HubSpot enables sales and marketing teams to better understand, nurture, and convert leads by leveraging data from live chat and messaging, smart workflows, and business intelligence. The integration automates manual tasks, creates a more personalized experience for new contacts, and reduces customer acquisition costs. By combining live chat and chatbot technology with CRM, teams can capitalize on having detailed information on prospects and guide them to the information they need. This integration also enables sales teams to accelerate sales productivity, maximize marketing prospect data, and close more deals by utilizing features such as automatic lead qualification, custom workflows based on conversation data, improved lead routing and time to close, and automated customer support inquiries and follow-up.