Don’t tell me you miss me: 3 better approaches to user retention` This article argues that traditional retention campaigns, which focus on making customers feel missed or valued, are often insincere and ineffective. Instead, companies should focus on rebuilding the foundation of their commercial relationship with customers by reminding them of the benefits their product provides. There are three key approaches to user retention: focusing on how your product helps, identifying and solving the problems that caused churn, and proactively monitoring and managing value. By taking a more personalized and data-driven approach, companies can create retention campaigns that feel genuine and actually work.