The article highlights 10 essential sales apps that every sales team should know about, which can help streamline workflows, reduce friction, and increase productivity. The apps are categorized into three main areas: communication, scheduling, and tracking/management of leads. These apps enable sales teams to quickly engage with VIP leads, book meetings, track pipeline progress, and nurture leads without wasting time switching between tools. Some notable apps include Slack, Aircall Now, Google Meet, Calendly, Salesforce, HubSpot, and Pipedrive, which can be integrated with Intercom using various methods such as the App Store or Zapier. By leveraging these apps, sales teams can focus on what matters most - selling.