Inngest has recently unveiled a comprehensive rebranding effort, marked by a new logo, brand colors, and a redesigned website, following months of development in collaboration with Focus Lab. This rebrand reflects Inngest's evolution as a product, aiming to capture the company's current identity and future aspirations, emphasizing the intention to create a brand that can grow with the company. The new branding is centered around the concept of "unlocked," designed to empower developers by enhancing creativity, speed, and growth, and features a non-traditional logo system that incorporates human elements and organic shapes. The primary logo communicates reliability and durability, with a supplementary mark that embodies symbolism and relates to the logo's geometry. This visual style is likened to solving puzzles, simplifying backend development through Inngest's abstraction, step.run, and represents a significant milestone for the company as it seeks to expand its team, including hiring a Communications Designer to further develop the brand.