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(Re)Inntroducing Inngest: Our Brand transformation

Blog post from Inngest

Post Details
Company
Date Published
Author
John Butcha
Word Count
685
Company Posts That Month
4
Language
-
Hacker News Points
-
Post removed?
No
Summary

Inngest has recently unveiled a comprehensive rebranding effort, marked by a new logo, brand colors, and a redesigned website, following months of development in collaboration with Focus Lab. This rebrand reflects Inngest's evolution as a product, aiming to capture the company's current identity and future aspirations, emphasizing the intention to create a brand that can grow with the company. The new branding is centered around the concept of "unlocked," designed to empower developers by enhancing creativity, speed, and growth, and features a non-traditional logo system that incorporates human elements and organic shapes. The primary logo communicates reliability and durability, with a supplementary mark that embodies symbolism and relates to the logo's geometry. This visual style is likened to solving puzzles, simplifying backend development through Inngest's abstraction, step.run, and represents a significant milestone for the company as it seeks to expand its team, including hiring a Communications Designer to further develop the brand.

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