Why Beyond Menu chose Hypertune and Vercel's Edge Config for feature flags and A/B testing

Beyond Menu, a prominent food delivery app in the US, successfully scaled its development by incorporating feature flags and A/B testing through Hypertune with Vercel's Edge Config, overcoming challenges related to its Next.js and Vercel setup. Initially, Beyond Menu struggled to find tools optimized for their specific configuration, where every millisecond affected user conversion rates. Implementing Hypertune allowed them to safely and reliably roll out and test new features without compromising app performance or user experience. The collaboration with Vercel not only enhanced Beyond Menu's operations but also provided valuable feedback to improve Hypertune.