Kong's product analytics lead shares how he's using Hex for self-service, automation, and strategic metrics to equip his organization with timely data-driven insights while keeping workflows efficient and collaborative. With Hex, the team has been able to uncover impactful trends, automate complex analytics processes, and strategically guide product teams with data that’s not just timely but highly relevant. The company has built an automated business review pipeline in Hex that integrates real-time data feeds, allowing them to monitor key metrics without manual updates or ad hoc reports. Hex's tab management feature enables a granular view of user behavior and KPIs at each stage, while the Business Summary tab provides a consolidated view of financial performance and growth drivers. The insights gained have been pivotal for proactive decision-making, such as identifying trends in customer spending and retention rates. The platform has also fostered a collaborative analytics culture by giving stakeholders edit access to SQL-friendly environment, allowing them to build on queries and explore data more deeply. With Hex's automation of A/B testing analysis, the company can track real-time experiment outcomes and measure statistical significance without manual data analysis. The platform is currently developing a plug-and-play model for North Star metrics that will enable defined, measurable, and tracked success indicators for product managers.