Launching on Product Hunt can be transformative for startups, but it involves strategic planning and execution. This guide outlines how Helicone became Product of the Day by leveraging automation to streamline the launch process, focusing on four main areas: automating user emails, scheduling social media content, implementing a drip direct messaging campaign, and balancing automation with manual efforts. The strategies include preparing and scheduling emails to different time zones to maximize upvotes, using social media scheduling tools to maintain a consistent presence, and employing direct messaging to engage connections. While automation covers the bulk of tasks, manual interactions such as real-time engagement and leveraging personal networks remain essential. The guide emphasizes the importance of balancing automated strategies with authentic interactions to enhance the overall launch experience and suggests considering professional assistance for those feeling overwhelmed.