Unsuccessful customer engagements often stem from a lack of clear action items and defined roles in meetings, leading to missed opportunities for customer support and engagement. To address this, customer success managers (CSMs) can implement three practical steps: clarifying roles and responsibilities, scheduling regular meetings with clear agendas, and delegating action items with outlined next steps. By ensuring everyone knows their role and responsibilities, holding regular progress meetings, and assigning specific tasks with deadlines, CSMs can drive adoption of products or services and foster mutual accountability among participants. This approach helps create results-driven meetings where all participants are aligned and committed to achieving clear objectives.