Product launches provide an opportunity for companies to refine their product strategy through After-Action Reports (AARs), as exemplified by Heap. These reports, created after each feature release, are essential for maintaining agility, enforcing accountability among product managers, and facilitating continuous learning. AARs typically include a detailed reflection on what was shipped, the timeline, the hypothesis, results, and insights gained. For instance, Heap's AAR for their "Suggested Reports" feature highlighted both successes and areas for improvement, underscoring the importance of feature discoverability and user engagement in enhancing product retention. By analyzing key performance indicators, user feedback, and feature interaction, Heap was able to identify strategic improvements and adapt their approach to better meet user needs, demonstrating the value of AARs in driving product development and optimization.