Lasso Gear, a Los Angeles-based apparel company specializing in joint stabilization compression socks, has launched the #movewithcompassion campaign to donate their products to healthcare workers on the frontlines of the COVID-19 pandemic. Initially attracting doctors and nurses as key customers due to the supportive design of their socks, the company decided to give back during the crisis by leveraging insights from Heap, an analytics platform. Using Heap's capabilities, Lasso Gear efficiently identifies past customers and hospitals to target for donations, reducing lengthy analytics processes to just an hour and enabling agile decision-making. The company particularly focuses on the campaign's return on ad spend (ROAS), employing cross-device attribution and dashboards to evaluate performance. This strategic use of analytics not only streamlines their operations but also enhances their marketing decisions, allowing them to better support healthcare professionals and operate effectively during the pandemic.