Cohort analysis is likened to baking a cake, where the results help refine product offerings based on user feedback, ultimately boosting engagement, adoption, and retention. The process involves setting up a Chameleon and Heap integration to collect and analyze user data via microsurveys, specifically Net Promoter Score (NPS) surveys, to understand customer satisfaction and retention. By segmenting users into promoters, passives, and detractors based on NPS scores, businesses can conduct a retention analysis to determine how these scores affect user engagement over sessions. The insights from this analysis allow companies to target at-risk users, particularly detractors, by addressing onboarding challenges and providing in-app guidance through a self-serve knowledge base or Launcher, thereby enhancing product understanding and reducing churn. The integration of Chameleon and Heap enables ongoing analysis and optimization of these strategies to improve customer loyalty and overall user experience.