Improving customer health is essential for reducing user churn and driving business growth, yet many companies do not leverage data-driven approaches to enhance customer satisfaction. Heap highlights the potential of using behavioral data to gain insights into customer interactions, particularly through the role of product managers who can identify areas where users encounter difficulties or fail to utilize features effectively. To address these challenges, Heap has launched the Account Health Analysis feature, which enables organizations to measure feature adoption and engagement at the account level, identify at-risk accounts due to inactivity, and address product friction that may hinder user experience. This tool is particularly beneficial for SaaS companies and product teams seeking to optimize engagement and retention. Additionally, Heap offers a Salesforce integration to streamline the setup process, allowing businesses to better organize their customer data and tailor their outreach efforts.