Heap has unveiled a new brand that reflects its commitment to redefining digital insights and building a better digital world by challenging the status quo. Last year, Heap introduced Heap Illuminate, a set of data-science capabilities that analyzes comprehensive behavioral data to provide key user behavior insights. This innovation allows teams to identify crucial moments of friction and opportunity in digital experiences, and Heap plans to introduce further advancements to expand these insights beyond quantitative data. The company is poised to roll out a series of features over the next few years to enhance digital insight accessibility and business acceleration. Founded on the premise of enabling teams to make informed decisions through complete behavioral data capture, Heap has grown to serve over 9,000 customers. The new brand symbolizes this progress and the ongoing partnership with customers, partners, and investors to foster a better digital future.