Heap Launches Integration with HubSpot

Heap has announced its integration with HubSpot to enhance marketing teams' capabilities by automatically capturing email journey touchpoints in HubSpot and syncing user properties into Heap. This update allows users to sync up to thirty recurring segments from Heap, providing a more comprehensive view of the customer journey and enabling the measurement of campaign performance through digital insights. The recent acquisition of Blue Green, a certified HubSpot solutions provider, further enhances Heap's ability to offer best practices for data optimization. This integration helps businesses measure campaign effectiveness, track customer engagement and retention, re-engage users who abandon funnels, and send targeted messaging to drive conversions. Heap is recognized for its low-code digital analytics software, trusted by over 8,000 businesses for quick insights, while HubSpot is a prominent CRM platform supporting over 150,000 customers worldwide with its scalable tools for attracting, engaging, and delighting customers.