Product analytics can be a powerful tool for designers in user research, providing insights that enhance understanding and decision-making processes. It aids in identifying the right users for surveys or interviews by revealing which users engage most with specific features, thereby streamlining targeting efforts. By using tools like engagement and funnel charts, designers can narrow down user lists to those most engaged, ensuring more valuable feedback. Additionally, product analytics helps explain user behaviors through data analysis when time constraints prevent thorough qualitative research. It supports qualitative findings with quantitative data, offering a solid foundation for cross-functional collaboration and confidence in decision-making. Techniques such as segmentation and journey analysis allow teams to confirm research insights, explore the scope of problems, and understand user journeys, making product analytics an integral part of the design toolkit.