Integrating feature flags with Open Telemetry enhances observability by allowing developers to trace the impact of these flags on application behavior through span attributes, enabling the querying of traces based on specific flag states. The article discusses the benefits of this integration and provides a practical example using a Java-based Threaded Echo Server, demonstrating how feature flags can introduce new spans and affect performance. Honeycomb.io is used to track and display these effects, showing how feature flags can be linked to specific trace sessions, thus aiding in troubleshooting and performance analysis. The article also highlights that while feature flags are not ideal for bytecode instrumentation, they can be manually wrapped with spans to leverage Open Telemetry analytics, suggesting a future where spans could become synonymous with flags, allowing for dynamic control over live application code.