Software rollback is an essential strategy in software development, allowing developers to revert applications to previous stable versions when new updates introduce issues. This process serves as a critical safety net, enabling teams to maintain system stability, minimize downtime, and ensure user trust by swiftly undoing disruptive changes. A well-executed rollback plan, often incorporating feature flags, enhances deployment reliability by allowing selective deactivation of problematic features without redeploying the entire application. Feature flags offer granular control, making rollbacks quicker and less disruptive by isolating features, minimizing system-wide impacts, and facilitating targeted troubleshooting. Distinct from system restoration, which addresses broader system-wide issues, rollbacks focus on specific application changes, requiring careful management of data consistency and dependencies. Harness's Feature Management & Experimentation tools provide robust solutions for managing rollbacks, enabling developers to experiment confidently while ensuring a resilient software delivery pipeline.