The OODA loop framework, initially developed by Col. John Boyd for military strategy, emphasizes the importance of rapid decision-making through the stages of Observe, Orient, Decide, and Act, and has been adapted for business environments to enhance product development. Companies like Netflix, Facebook, and LinkedIn exemplify this approach by deploying changes frequently, yet the focus is often skewed towards the "Act" phase, potentially leading to rapid but ineffective solutions. To address this, it is crucial for product and engineering teams to define metrics that measure the long-term value of their products, ensuring that each step in the development process is aligned with creating value for the end user. Experimentation, as practiced by companies like Microsoft and Netflix, is highlighted as a key method for completing the OODA loop by allowing teams to gather insights and iterate effectively. Additionally, tools like the Split Feature Data Platform™ support this process by enabling feature management and experimentation, ensuring changes are beneficial and safe, thereby revolutionizing product delivery without sacrificing quality.