Code freezes, traditionally used to maintain stability during high-traffic periods, can disrupt development and increase risk by creating backlogs and incentivizing rushed work. They can be counterproductive to the principles of continuous integration and continuous delivery (CI/CD), which aim for a steady flow of updates. Feature flags offer an alternative by allowing code changes to be deployed independently, reducing risk without halting the CI/CD pipeline. By decoupling code integration from feature releases, organizations can maintain agility and mitigate the risks associated with large, bundled updates. Feature flags provide a controlled way to introduce new features to selected users, enabling easier rollbacks if issues arise. Companies embracing feature flags can enhance their engineering culture and maintain a competitive edge by continually deploying and iterating on their products.