Testing in production, particularly using feature flags, is gaining traction as a method for ensuring safe deployments and validating features in real-world conditions. This approach allows developers to test functionality, design, and performance in the actual production environment by initially exposing features only to internal users, thereby mitigating risks before a broader user rollout. The traditional reliance on staging environments is being questioned, as staging might not accurately replicate production conditions, potentially leading to discrepancies in test results. A structured 90-day implementation plan is proposed to facilitate the transition to testing in production, emphasizing the importance of aligning automation frameworks and feature flag management with existing software development life cycle (SDLC) setups. Real-world testing offers insights into user traffic, load handling, and performance that are challenging to simulate in controlled environments, although staging remains valuable for debugging and issue isolation. The ultimate goal is to leverage feature flags to manage code changes, rollbacks, and continuous delivery efficiently, ensuring that features are thoroughly vetted in production before full release to end users.