Feature management, when integrated with continuous integration, empowers software development teams to release, test, and iterate on new features efficiently while maintaining control and minimizing risks. By leveraging feature flags, teams can selectively target specific user segments, gather real-time insights, and roll back changes if necessary, thereby enhancing product quality and supporting confident delivery. Tools like LaunchDarkly, Optimizely, Rollout, and Split provide essential capabilities such as A/B testing and user segmentation, enabling teams to experiment with different configurations and environments. Feature management is particularly valuable for deploying untested code safely, facilitating experimentation, and performing remote configurations. This approach is crucial in a continuous integration environment where new code changes are regularly integrated into the codebase, allowing teams to identify and address issues promptly. Real-world applications include gradual feature deployment, dark launching, and rolling out features to beta testers, which help gather feedback and ensure smooth, bug-free releases. Platforms like Split offer comprehensive solutions that link data-driven insights to feature deployments, enhancing visibility, reducing risks, and fostering continuous improvement and innovation.