Implementing automated rollbacks in a Helm deployment pipeline using Harness enhances system reliability by swiftly reverting to a stable state upon encountering failures, thus minimizing downtime and maintaining customer trust. The complexity of modern software systems necessitates built-in failure strategies, where rollbacks play a crucial role by automatically restoring previous healthy states to prevent further damage. The article discusses setting up a deployment pipeline with Helm, using Nginx as an example, and details the process of configuring Harness to execute rollbacks efficiently. It highlights the importance of automated failure strategies in maintaining operational continuity and customer confidence, emphasizing that manual intervention is often impractical due to the speed and precision required. By illustrating the steps involved in creating a Harness Continuous Deployment Pipeline and testing its failure strategy with rollback execution, the article offers a practical guide for ensuring robust software delivery systems.