Feature flags, also known as feature toggles, offer a strategic approach to managing software features by enabling conditional activation of code sections, thereby facilitating controlled feature releases and enhancing delivery velocity while minimizing risks. The practice helps in testing features with live data in production, allowing for rapid iteration and improved incident management. Effective feature flag management requires careful consideration of naming conventions, governance processes, and operational toggles to avoid system bloat and technical debt. Organizations are encouraged to use feature flags by default and adopt trunk-based development to streamline code deployment and feature releases. By separating deployment from release, feature flags empower various teams within an organization to manage features independently, providing a first line of defense against potential system failures. Testing in real-world conditions with feature flags enables teams to gather valuable data for iterative improvements, ensuring features align with customer needs and business objectives. Implementing enforceable governance processes is crucial for maintaining system hygiene and ensuring compliance with best practices, ultimately maximizing the benefits of feature flags in a software delivery lifecycle.