Software experimentation is a valuable tool for accelerating development, improving insights, and reducing risks, contrary to common misconceptions that it is risky or solely for marketers. It encompasses a range of techniques beyond just A/B testing, such as multi-variant testing, canary releases, phased rollouts, and feature flags, which enable safer and more efficient rollouts. Experimentation empowers not only product teams but also engineering teams by allowing them to measure the impact of features directly, leading to faster iterations and reduced risk. Despite fears that it might slow down processes, when done correctly, experimentation can actually speed up development by providing early insights and allowing for quick adjustments. It fosters a culture of innovation and psychological safety, encouraging teams to experiment without the fear of failure. As a fundamental part of modern software delivery, experimentation helps teams move faster and innovate boldly, providing the tools to test, learn, and iterate effectively.