MasterClass' need for synthetic data - My Framer Site

MasterClass has transitioned to using Snowglobe for generating synthetic conversational data, which is crucial for the post-training of their OnCall models. Previously, MasterClass faced challenges in creating diverse and realistic synthetic user personas, leading to repetitive and unrealistic interactions. Snowglobe impressed MasterClass with its ability to generate more lifelike synthetic personas and its modular approach to conversational generation, which includes simulation intents and customizable LLM judges, offering both flexibility and control. Additionally, Snowglobe's visualization tools allow all stakeholders to access and analyze the generated data, facilitating collaborative decision-making. MasterClass plans to measure the impact of this switch by conducting experiments to compare the effectiveness of Snowglobe-generated data against other baselines in training their models.