Graphite's recent launch of its AI code review features prompted a comprehensive redesign of its landing page, which was brought in-house to ensure the brand's vision was accurately reflected and to maintain flexibility for rapid iteration. The redesign process was led by CEO Merrill Lutsky, who emphasized creating a striking and memorable experience that communicates the company's dedication to detail from the outset. The design journey involved exploring various themes, ultimately settling on a neon lighting concept inspired by artist Ivan Navarro, which was applied to elements like the hero section and footer with interactive and dynamic visual effects. The technical execution required overcoming challenges related to performance across devices, utilizing tools like Blender, Next.js, and BrowserStack to achieve a balance between high fidelity and accessibility. By treating the landing page as an evolving product, the team was able to continually refine and adapt the design post-launch, with leadership support allowing for the necessary time and resources to achieve a product they are proud to present.