Graphite undertook an in-house redesign of its landing page, aiming to align its visual identity with its brand ethos while leveraging its newly launched AI code review features. The project involved exploring various design themes, ultimately settling on a neon lighting concept inspired by artist Ivan Navarro, which reflects the company's core workflow of stacking code changes. The redesign process was iterative and collaborative, involving close partnership with Graphite's CEO Merrill Lutsky, to ensure the final product was striking and authentic. The team faced technical challenges in implementing complex visual effects and ensuring cross-device compatibility, which they addressed through creative engineering and thorough testing. This redesign was treated as a dynamic, evolving project, allowing for ongoing improvements and experimentation beyond the traditional constraints of an agency model. Leadership support was crucial, as it allowed the team to prioritize the project alongside regular duties, viewing it as a long-term investment in the brand's representation. The result is a landing page that is both visually compelling and true to Graphite's identity, offering a robust platform for engineering teams.