MXS Solutions developed over 100 auto dealership websites using Gatsby through their site templating solution, Dealer Masters, and discovered significant improvements in web performance and user engagement metrics compared to competitors. The company found that slower page load times negatively impacted bounce rates and session durations, with every extra second of load time increasing bounce rates by 1.6% and decreasing session duration by about 6%. Comparing their sites to others, Dealer Masters' Gatsby-built websites achieved a 39.92% lower bounce rate and a 53.81% faster load speed. This performance advantage is attributed to the efficient design of Gatsby, which aligns with other studies that emphasize the importance of web speed for user experience. As a result, MXS Solutions has committed to further enhancing their platform's performance, positioning themselves ahead of competitors still relying on outdated technology.