JAMstack, an emerging trend in modern web development, offers significant benefits for marketers by utilizing JavaScript, APIs, and Markup to create static websites that provide speed, security, stability, and scalability. Marketer Kym Ellis discusses her experience with a site relaunch using JAMstack, highlighting its capacity to combine content seamlessly and quickly adapt to new functionalities such as e-commerce or podcasts without overhauling the entire site. Unlike traditional CMS platforms that often come with unnecessary features and plugins, JAMstack allows for a modular approach, improving site performance, SEO, and user engagement. Ellis emphasizes the enhanced collaboration between developers and marketers in this framework, as it fosters a better understanding of site structure, leading to efficient content management and optimization. Despite some challenges, such as the need for coding knowledge and potential bugs, the benefits of JAMstack for marketing—such as improved technical skills and faster page load times—are substantial. Ellis advocates for marketers to explore this technology for its ability to deliver a superior and adaptable web experience, as demonstrated by her successful project with the Ghost Docs site, which saw significant improvements in performance and search engine metrics.