At Gatsby, product management is centered on creating a continuous and iterative process of product discovery and development to deliver customer value quickly while ensuring a strong product-market fit. The approach blends agile principles with strategic alignment to company-wide objectives, incorporating early involvement of research, design, and engineering to foster experimentation and innovation. Product managers are tasked with evaluating opportunities, prioritizing work, and gathering customer feedback, forming a cycle of idea generation supported by discovery research on customer needs and pain points. Prototyping and feasibility research are used to assess the practicality and cost of new features, while proof of concept work facilitates early testing with reference customers to enhance product quality and fit. Tools like Wardley mapping, intent mapping, and OKRs guide strategic planning and goal setting, maintaining focus on long-term vision and short-term outcomes. As Gatsby evolves, the emphasis remains on understanding customer challenges and providing valuable solutions, driven by consistent engagement with users to validate ideas and uncover new opportunities.