Impossible Foods faced a significant challenge as their original website struggled to accommodate the rapid growth and popularity of their plant-based Impossible Burger, particularly when Burger King incorporated it into their menu. The static website only listed locations alphabetically by state, requiring users to manually search for nearby outlets, which led to customer frustration and potential loss of sales. To address this, Impossible Foods collaborated with Matter Supply to redesign their website using Gatsby, which enabled a fast, interactive store locator map utilizing React, Mapbox, and Airtable. This upgrade streamlined the user experience, reducing the steps needed to find a nearby burger location, while also enhancing content management through modular services like Contentful. The new site not only improved user engagement with a 30-40% reduction in bounce rates but also supported the company's business growth by allowing quick adaptations to new marketing campaigns and partnerships. This digital transformation underscored the importance of a robust tech stack in scaling the brand and facilitating rapid content updates, significantly boosting customer interaction and brand visibility.