WaveDirect, a Canadian internet service provider, significantly improved its digital communication and marketing strategies with the help of Toronto-based digital agency Touchless, using Gatsby, Rudderstack, and Sanity. Faced with data quality issues and a need for a privacy-centric approach due to regulatory requirements, WaveDirect focused on three key areas: designing a data interface with Rudderstack, optimizing website performance through a redesign on Gatsby, and driving SEO with content campaigns using Gatsby and Sanity. The redevelopment involved creating a data flow that prioritized customer eligibility lookups, achieving faster page load times, and enhancing local search rankings. The results were impressive, with a 60% increase in in-market website traffic, a 450% rise in website-to-lead conversion rates, and a marked improvement in search engine performance, leading to a 4X increase in targeted lead volume. This transformation demonstrated the effectiveness of employing best-in-breed, modular technologies to achieve substantial business growth in B2C companies.