How to Talk about Gatsby to Clients and Your Team

Linda Watkins provides guidance on effectively communicating the benefits of using Gatsby to non-technical stakeholders such as clients or team members. She emphasizes the importance of understanding the audience's priorities, like SEO, lead conversion, team productivity, and revenue, and suggests simplifying technical explanations to focus on outcomes that matter to the audience. Watkins uses metaphors, like comparing Gatsby to a conveyor belt sushi bar, to illustrate how pre-built websites offer faster load times and improved user experiences. Real-world case studies highlight Gatsby's advantages, such as improved SEO and lead conversion, as demonstrated by companies like Flamingo and Youfit Health Clubs. Watkins encourages using these examples to show potential clients or team members the tangible benefits Gatsby can provide for their business goals.