Gatsby, a cutting-edge technology, is sometimes challenging to explain to clients, especially as discussions shift from IT to marketing. To effectively pitch Gatsby, it’s crucial to first understand and align with the client's specific needs and problems. For example, a mid-sized retail business considering replatforming due to a poor content editorial experience and slow development velocity found value in Gatsby's microservices approach and fast React-powered frontend. Key advantages of Gatsby include alleviating developer bottlenecks by decoupling the frontend from the backend, offering a bleeding-edge solution that appeals to forward-thinking clients, and significantly improving site speed, which can enhance user engagement and revenue. However, it’s important to honestly address any challenges or trade-offs when proposing Gatsby as a solution. By focusing on how Gatsby can support organizational goals rather than its technical features, it becomes a compelling choice for clients seeking improved performance and innovation.