Marketing and engineering teams have traditionally operated in silos, with little interaction due to their differing focuses and skill sets, but integrating these departments is essential for an organization's success. The collaboration between marketing and engineering can enhance a company's speed-to-market and product awareness, as engineers play a critical role in demand generation through their technical capabilities. To bridge this divide, organizations need to redefine roles within a headless CMS strategy, create a marketer-friendly blueprint for seamless adoption, and ensure early cross-functional involvement to prevent project roadblocks. Smaller and larger companies may require different approaches to fostering collaboration, such as regular meetings or shared objectives, and having the right tech stack is crucial for continuous improvement. The importance of this integration, along with strategies to achieve it, will be discussed in detail at GatsbyConf, where Webstacks' representatives will explore how marketing and engineering can unite to develop scalable internet solutions.