Shannon Soper's article discusses the importance and methodology of conducting high-impact, low-effort UX research at Gatsby, a company focused on creating exceptional developer and user experiences. Soper highlights the value of UX research in aligning with the company's values and improving product functionality, emphasizing that UX research ensures meaningful work, saves time, and builds confidence. By focusing on risk-based testing and involving stakeholders early, Gatsby is able to mitigate product risks and ensure actionable project results. The article also details strategies for efficient recruitment for usability testing, suggesting both grassroots approaches and the use of services like userinterviews.com. Soper stresses the importance of gathering only the necessary data, using both small-scale tests and large-scale data aggregation, to inform decisions effectively. The text concludes with insights into the recruitment process for user interviews and previews of upcoming projects aimed at addressing pain points and enhancing user onboarding experiences.