Gatsby Swag Store implemented an automated process to distribute free swag to its contributors as a token of appreciation for their efforts in improving the open-source, React-based site generator known for its high-performance websites. Faced with the challenge of catering to a global community, the team focused on creating a scalable and efficient system, leveraging their strengths in design and development, and utilizing open-source and SaaS tools to automate the distribution process. They identified the necessary manual touchpoints, such as ordering and shipping, and sought automation solutions to minimize human intervention, allowing the team to focus on core Gatsby needs. The process was designed to be modular, well-documented, and independent of individual oversight, ensuring that it could grow with the community and remain repeatable and sustainable. Ultimately, this initiative not only helped to maintain contributor interest but also fostered a sense of community and appreciation, demonstrated by contributors sharing their swag experiences on social media.